Those are cool looking candles, I've been thinking about buying one. You are on the nose, the candle industry competition is fierce. There's a lot of creative people and companies out there. Now that's just talking about the looks of the products alone, as we know, some products look better than they perform. Nowadays, sellers really have to fill a buyers need, have great branding, something different to offer, lots of advertising and a great product to back it up. It is a lot of work and expense.