This is the first year we didnt exhibit at atlanta. Sales are down and no one is traveling..so we decided to cut it for a couple years. Atlanta isnt what it used to be, even 2 years ago. Also, you need to keep in mind that you need to do a trade show on average 3 years before you start seeing big numbers. So that means putting over 20K up front before you really get your $ back. I've seen many companies come and do barelay a sale at a show to never see them again...ever. Either they weren't prepared, diplay sucked, or they really didnt have the capital to put in it. Booth presence is very important. I have learned the hardway too. I know who to stay away from and who to be next too to get the big $. I',m now to the point where they come looking for me, but booth placement is still #1 prority in doing a show.