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my suggestion would be to only post the question once.

regarding "natural" = well I don't think such a thing exists in skincare but it's a matter of sematics.

ditto.

I use the words "inspired by nature.." and I can explain to a customer how our products may be "more natural" than some other options... or example my liquid soap for laundry versus Tide.... but I cant claim its "all natural" because... since when is Lye natural? lol. Hope that makes sense...

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