Mannie Posted August 22, 2012 Share Posted August 22, 2012 hi everyone.With the cold months coming when soy wax is more likely to frost "bloom" do you think that people prefer their candle dye free or do they still want color. which do you think sells best.I saw quiet a few soy candles at Whole Foods that are dye free. Also do you buy the competitors candles just to test their performance against yours? I don't sell just give out as gifts. I am just curious as to what you guys and gals think. Quote Link to comment Share on other sites More sharing options...
ksranch Posted August 22, 2012 Share Posted August 22, 2012 the color question has been asked numerous times.. it usually comes out about even and most choose their personal preference and provide the alternative upon request. I do not buy candles to compare quality - I make my candles to burn correctly and don't worry about the competition. Quote Link to comment Share on other sites More sharing options...
Aradia Posted August 23, 2012 Share Posted August 23, 2012 (edited) I do what I LOVE..and I have burned 1,000,000,000's of candles prior to crafting my own. At this point I know what I want, and what I do not want! I have good taste so my customers absoloutely love my creations. I really do not concern myself with my competition, as long as I'm producing a beautiful, SAFE burning candle that smells great- I'm good. The use of dye is your own personal preference, and what you are willing to offer. Edited August 23, 2012 by Aradia Quote Link to comment Share on other sites More sharing options...
chuck_35550 Posted August 23, 2012 Share Posted August 23, 2012 My retail customers prefer no color, so that the candle will match any decor. My Christmas tree farm wholesale account orders specific colors for each fragrance.Steve Quote Link to comment Share on other sites More sharing options...
FaithfulScenter Posted August 23, 2012 Share Posted August 23, 2012 I do not color my jar candles, but I do my tarts and everything else. Quote Link to comment Share on other sites More sharing options...
HorseScentS Posted August 23, 2012 Share Posted August 23, 2012 My cousin, who is a nurse, says she feels cheated by candles that are not colored, but my mother only likes white candles and says that even if she loved the scent, she would not buy a candle that clashed with her decor and neither would her friends. I think the more upscale, high-end trend is towards whites and neutrals, and the more middle class trend is bright colors; and that's only generalizing, there are many exceptions. Quote Link to comment Share on other sites More sharing options...
TallTayl Posted August 24, 2012 Share Posted August 24, 2012 My cousin, who is a nurse, says she feels cheated by candles that are not colored, but my mother only likes white candles and says that even if she loved the scent, she would not buy a candle that clashed with her decor and neither would her friends. I think the more upscale, high-end trend is towards whites and neutrals, and the more middle class trend is bright colors; and that's only generalizing, there are many exceptions.There's a lot of truth to that generalization. Your target market plays a huge role. The 'natural' crowd who seek out soy, for instance, often appreciate the 'natural' white of the wax. I have seen customers forgo a colored candle purchase because of the color choice the chandler made. One of the reasons I love beeswax so much is the neutrality of color that suits a wide range of decor. Quote Link to comment Share on other sites More sharing options...
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